Digital marketing refers to promoting products, services, or brands through online channels such as websites, social media, search engines, emails, and mobile apps. Unlike traditional marketing, which relies on newspapers, TV, or billboards, digital marketing connects businesses directly with their audience through the internet. It covers various methods like search engine optimization (SEO), social media marketing, content creation, paid advertisements, and email campaigns. These strategies help businesses reach specific target audiences, increase visibility, generate leads, and boost sales — all while tracking performance in real-time.Whether you’re a small business or a large company, digital marketing helps build brand awareness, engage with customers, and stay competitive in today’s technology-driven world. It’s an essential part of any modern business strategy because it allows businesses to grow faster, reach wider audiences, and adapt to customer needs more effectively.